Pizza?

Imagine you open a restaurant. It is 2 weeks before you are set to open and you are entirely sure of the exact concept yet. You like the idea of making great gourmet pizzas. You know a pizza operator across town and he makes great money doing it, so you decide that’s what you will do too.

After your first week you start to realize that the pizza business is a hard business. You are very busy and working long hours but it is hard to turn a buck. You decide that it is not right for you as you don’t know enough about the pizza business and you convert it over to a hamburger business.

No, burgers!

The hamburger chains are making a killing and their burgers are ‘crap’ so if you make a decent burger you are sure to be a success. Of course, your burger costs much more to make than theirs. You forgot that although the chains make bad burgers, they make good businesses. You also feel that you need to be less expensive than they are to make sure your patrons stay with you. You end up selling a pile of burgers and you sure are busy, but in the end you lose money.

Maybe chicken and ribs?

You are not in business to lose money so you decide to close up shop for the weekend and figure out what is the ‘secret’ you are missing. You decide that what you really need is expert help so you hire a restaurant consultant. He has a client in neighboring town that sells fried chicken and ribs. He makes a killing! The consultant advises you to do the same and sells you a step by step guide to make a killing selling chicken and ribs. Unfortunately, you can’t stand chicken or ribs and have no passion for selling them so you cannot turn a profit in this endeavor either.

Forget the restaurant business…let me sell something!

You decide that the restaurant business is simply not for you but you are interested in exploring Multi Level Marketing…if only you can find the ‘secret’ to success in that industry…

By now I hope that you can see the parallels between this story and average internet marketers. Nobody would consider starting and running a restaurant in this manner; it seems quit silly. So why do people think it’s ok to run their internet marketing business like this? Is it any less of a real business?

If you want to be successful in this business, treat it like the real business that it is. Make a detailed plan, stick to it and don’t let yourself be distracted. Make sure that the strategy you pick is something that excites you so you will not be tempted to move on to the next ‘hot’ opportunity.

Successful people stay the course in spite of obstacles or doubts, you can too!